We are a small tree service and we used Service Magic to get leads for a few years. After getting wrong and worthless leads at $14-35 each lead we finally realized there were sending us leads that did not work with our type of work.
They purposely keep the categories ambiguous so that they can make more $$$ from the contractors and will not correct their categories. Aftger numerous attemps it became lea to me that they rally only wanted the $$$ - they were not concerned with matching up the correct of service with the customers.
We changed our advertising some other on-line advertisers and they are working way better than Service Magic ever did at a much maore reasonable cost. I will not recommend Service Magic to anyone and I will never use them for any personal services.
Monetary Loss: $7200.